The SEMA Show (Specialty Equipment Market Association) in Las Vegas is the most significant platform for automotive innovation in the world and takes place every year. People from different regions come to this event to be part of the process of car design, performance, and protection. It is, after all, the place where new ideas in the automotive industry are conceived not just a display of the existing technology.
GSWF has proudly exhibited at SEMA for a few years now, bringing the latest technology and designs at the world’s biggest automotive event. Every year, we push boundaries—from new finishes to advanced protective solutions—and SEMA 2025 is no exception. This year’s booth will feature a range of our exciting new products, as well as live demonstration that show our passion for performance and precision.
Over the past few SEMA shows, GSWF has earned attention for its Chroma Guard Color PPF series, premium clear finishes, and real-time installation demonstrations. These demonstrations show how paint protection film is both an art and a science. These unforgettable moments show how we are always working to inspire, innovate, and improve the automotive protection industry.
What’s New from GSWF at SEMA 2025
This year, GSWF will unveil new generations of its most popular products, which will be much more than just paint protection films. At the 2025 SEMA Show, we will be presenting a complete range of surface protection products.
2025 New Color PPF Collections
Breaking away from traditional PPF swatch book , GSWF has created a brand-new way to experience color. Our 2025 Color PPF lineup, together with the previous one, is organized into 13 different themed collections—each capturing a different visual mood and features.
From the vivid colors of TROPIC, to the cool tones of PACIFIC, to the stunning shimmer of AURORA, these collections redefine how color meets protection, which proves again our commitment to making film selection both inspiring and intuitive.
Window Tint – NightShade Series
Our new NightShade Ceramic Window Tint provides excellent heat rejection and privacy, making it perfect for drivers who want comfort without any problems. It keeps the cabin cool and looks great, and it ensures you long-term UV protection.
Windshield Protection Film – ImpacVue
The new ImpacVue Windshield Protection Film is made to be clear and strong. It combines exceptional transparency and impact resistance. It protects against rock chips, road debris, and environmental wear while keeping your vision clear, which makes it ideal for driving safe and fast.
Ceramic Coating – GSWF Ceramic PPF Coating
If you're looking for the best possible surface durability, our Ceramic PPF Coating is the one for you. It will make your car much more water-repellent and protect it for a longer time. It's the perfect upgrade for GSWF PPF after installation, ensuring easy maintenance and long-lasting brilliance.
Each product shows how we are always trying to make things better—uniting clarity, performance, and advanced technology under one brand.
Experience GSWF at SEMA 2025
Visitors to our booth can expect having a great time. They will have hands-on film demonstrations and will give visitors close looks at our latest color innovations, The GSWF team will be on site to show how our films work-the precision, depth, and performance behind every roll of film. Whether you’re an experienced installer, distributor, or automotive enthusiast, this is your chance to see the latest development of PPF industry.
Event Information:
- Event: 2025 SEMA Show
- Location: Las Vegas Convention Center, West Hall
- Booth Number: 52197
- Dates: November 4–7, 2025
Every year, GSWF’s booth becomes a popular place for fans—not just because of our exciting products, but also for our exclusive branding materials. Our PPF Safety Cards, PPF Removal Sets, and premium merchandise such as T-shirts, caps, tote bags, and keychains, etc have become collector favorites among visitors. These details show what the GSWF is like. It is innovative and creative, and it is proud to be connected to the automotive community.
Join us in Las Vegas to explore the power of design, protection, and technology—all in one space.